Congratulations, everybody! We’ve almost reached the end of 2021. Let’s take a minute to look back over the past twelve months and recognize how much we’ve learned,
Sara Blakely: How she turned SPANX into a Billion Dollar Business!
With little more than an idea and a drive to find her way, Sara Blakely went fromWith little more than an idea and a drive to find her way, Sara Blakely went from selling fax machines door-to-door to becoming the world’s youngest female self-made billionaire in 2012. Now the inventor, entrepreneur, and founder of SPANX teaches you to open doors and close deals by sharing her advice and knowledge in an online Masterclass. selling fax machines door-to-door to becoming the world’s youngest female self-made billionaire in 2012. Now the inventor, entrepreneur, and founder of SPANX teaches you to open doors and close deals by sharing her advice and knowledge in an online Masterclass.
Sara was getting ready for a party when she realized she didn’t have the right undergarment to provide a smooth look under her white pants. Armed with just a pair of scissors, she cut the feet off her control top pantyhose and the SPANX revolution began! After bootstrapping everything from her early prototypes and patent applications to fulfilling orders from her apartment in Atlanta and selling from booths in department stores — eventually Sara Blakely got featured on Oprah: a breakthrough moment that started her next phase of scale. SPANX is now a billion-dollar company that’s revolutionized the way women dress with a new generation of hip, high-tech shapewear.
“It’s not about having a ton of brains or ton of money or a ton of experience,” according to Blakely. “Two decades ago, I was just a girl with a crappy day job and a crazy idea. I didn’t have a ton of money, experience, or knowledge of the industry. But I decided to go for it.”
Indeed, Blakely started SPANX in 1998 with just $5,000 she had in savings from selling fax machines door-to-door. Without having any background in design, business or manufacturing, Blakely ultimately built SPANX into a billion-dollar brand.
At her start, Blakely had doors slammed in her face and had her business cards ripped up; she struggled to get funding. After repeatedly cold calling a buyer for Neiman Marcus (a department store and online shop), Blakely asked the buyer to join her in the bathroom during their meeting so she could show her how SPANX worked.
“In the middle of my meeting with [the Neiman Marcus rep], I could tell I was losing her. And I just knew it was my one shot. So, I said, ‘Will you come with me to the bathroom?’ And she just paused. She goes, ‘Excuse me?’ I go, ‘I know, I know, it’s little weird. Will you just please come with me to the bathroom? I want to show you my own product before and after!”
Blakely said on Instagram that with SPANX, “I could have easily sat back and continued to say, ‘One day.’ I could have kept dreaming, hoping and wishing. But instead, I started doing, and one day became day one, 20 years ago. And that’s what made all the difference.”
In March of 2012, Founder Sara was named the world’s youngest, self-made female billionaire by Forbes Magazine and one of TIME’s 100 Most Influential People. Headquartered in Atlanta, GA and opening retail shops across the United States, SPANX can now be found worldwide in more than 50 countries. And Sarah accomplished her mission: She helps women feel great about themselves and their potential.
So, do you have a ‘Sara’ moment? Do you have an idea that you would like to bring to the world? What is your mission in life?
Don’t worry if you are not sure yet. We can help you! We provide you Coaching, Consulting and Enablement so you can find your purpose and goal in your life and business – and how to get there. Check it out! Click here!
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